The Chord Company Launch Flagship Cables

by Caleb Yorke

27th October, 2015

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The Chord Company Launch Flagship Cables

One of the UK’s leading high-performance A/V cable manufacturers, The Chord Company has launched its most advanced analogue interconnect to date. Distilling 30 years of Chord know-how into a very special cable range, the Sarum Super ARAY was first unveiled at Sound and Vision 2015, in February.

Building on the musical coherence that made the award-winning Sarum Tuned ARAY cables so remarkable, the new Sarum Super ARAY now features new technology to replace its ever-popular predecessor.

Containing a new configuration that reveals levels of detail, dynamics and naturalness of timbre that are quite extraordinary, the new Sarum Super ARAY is also available as a paid upgrade to owners of the original Sarum Tuned ARAY interconnects, offering full Super ARAY specification. 

Seemingly removing yet another layer of noise and revealing a startling level of musical detail, the Sarum Super ARAY interconnect delivers a coherence that makes all the extra detail not just easy to hear, but easy to listen to as well. It adds dramatically to the sense of performance with an ease and naturalness that makes music-listening a pleasure.

Fitted with a new precision-machined, UK-made PTFE RCA plug surround, the Sarum Super ARAY RCA cable introduces a number of sonic advantages over the acrylic plugs used on its predecessor, with the brand promising these new benefits of PTFE are very easy to hear. 

Using the same high-quality conductors and cable (which have proven unbeatable) from its predecessor, the Sarum Super ARAY contains micro-polished, silver-plated conductors, with a gas- foamed PTFE dielectric and the unusually high-density foil and braid combination shielding.

The new technology found in the Super ARAY sees the introduction of a second ARAY to the existing Tuned ARAY design. The tuning process is very different and the end result is one big step forward in performance. 

Its design requires the same build as the previous Tuned ARAY version, together with a combination of precision machinery and meticulous hand assembly being used to create the Sarum Super ARAY.

Existing owners of Sarum Tuned ARAY or Sarum cables can return them to The Chord Company for an upgrade to the new Sarum Super ARAY specification, for a modest fee. Upon returning them, The Chord company will disassemble them and then carefully re-build to the new configuration. Signal pins and earth shrouds are examined and replaced if necessary, and the new Super ARAY conductors are then fitted. The cable is then re-built with the new precision-machined PTFE plug surrounds. 

Owners of the Sarum Tuned ARAY should contact their nearest Chord Company Sarum retailer for more information on an upgrade.

The Sarum Super ARAY RCA, XLR and DIN interconnects are available in standard 1 metre lengths, with custom lengths available, made to order. 

Providing remarkable gains in performance, combined with its new PTFE RCA plugs, the Sarum Super ARAY interconnect delivers the best performance that The Chord Company has ever achieved. 

Pricing and availability has not yet been confirmed.

Written by:

Caleb Yorke

Posted in: Hi-Fi
Tags: the chord company 

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