Sumiko Takes Over Rotel Distribution in US and LATAM

Posted on 5th May, 2020

Sumiko Takes Over Rotel Distribution in US and LATAM

Sumiko has been appointed as the new US and LATAM distributor for Rotel Electronics. 

It's all change over the Atlantic as Sumiko, under the McIntosh Group umbrella, has added Rotel to its distribution portfolio.

Rotel Distributed by Sumiko

Rotel has almost 60 years service in the industry and is known as a family-owned high-quality, high-performance, and high-value brand. According to Sumiko, Rotel's complementary products, including the revived Michi line, will see their current business portfolio and brand roster extending customer reach with the addition of a broader range of products and price points. 

Sumiko started life as a phono cartridge importer and has since carefully selected like-minded partners resulting in the company now distributing Pro-ject Audio, Sonus faber, Sumiko Phono Cartridges and Bassocontinuo audio racks - and now, of course, Rotel - to the USA and Latin America markets.

Rotel Distributed by Sumiko

Jeff Poggi, President and CEO of Sumiko told StereoNET:

We are thrilled to add the amazing Rotel line to our brand portfolio,” states “We are excited to work with the talented group of likeminded, passionate music lovers at Rotel. The Rotel brand enables us to offer more value to both our specialty retailers as well as our fast-growing custom installation dealers.

Peter Kao, Rotel General Manager and member of the Rotel Family, adds:

Rotel welcomes the opportunity to work with Sumiko in the USA and LATAM to service our family of current and new customers. Building on Sumiko's dedication, passion for audio, and exceptional collection of brands, we are confident in maintaining our commitment to excellence as a family-owned-and-operated company.

Sumiko will begin US and LATAM distribution effective June 1st, 2020, and all Rotel products will be available through authorised dealers. 

For more information on the UK side of these brands, head to Rotel and Sumiko - the latter's cartridges, of course, being distributed here by Henley Audio. Bowers & Wilkins remains the UK's Rotel distributor.


Jay Garrett's avatar

Jay Garrett

StereoNET UK’s Editor and Bass playing gadget junkie. He’s captained the good ship GadgetyNews for over a decade, making low jargon high tech a very handy thing. His passion for gadgets and Hi-Fi is second only to being a touring musician.

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Posted in: Hi-Fi Industry
Tags: rotel  sumiko