iFi Appoints Armour Home as UK Distributor

Posted on 11th December, 2019

iFi Appoints Armour Home as UK Distributor

iFi Audio has appointed Armour Home as its official distribution partner for consumer retail in the UK.

Armour Home has an impressive track record both as a distributor and manufacturer of high-profile audio brands. Currently, the company owns six brands, including Q Acoustics, QED, Systemline and Goldring, as well as distributing Grado headphones in the UK.

Armour Home and iFi Audio

Above (L to R) Chris Emerson (Armour Home); Miles Roberts (iFi Audio); Jack Fox (Armour Home)

Now, iFi products will sit alongside those from Grado in Armour Home's expanding third-party distribution portfolio.

iFi's latest product developments, such as the remarkable Aurora wireless music system, opens up new markets that Armour Home can help to penetrate through its extensive contacts across specialist and mainstream retail channels.

Miles Roberts, Global Business Development Manager at iFi Audio, told StereoNET:

We considered long and hard before selecting our new distribution partner for the UK. In the end, Armour Home's experience and reach, coupled with the team's vision of how our products will fit into the company's current portfolio, made it the obvious choice. Although we are a global company with wholly-owned facilities on three continents, we were founded in the UK and are proud of our British heritage. We have grown exponentially since iFi Audio formed as an offshoot of high-end audio company AMR in 2012; strengthening our distribution network in the UK and around the world will ensure our growth continues apace.

iFi Audio and Armour Home

Chris Emerson, Sales Director at Armour Home, added:

We are excited to be partnering with iFi Audio. The company's innovative, high-performance product range has a complementary synergy with our own brands and perfectly matches the requirements of our UK retail partners.

StereoNET congratulates both companies in this new partnership.

For more information on iFi's products, head over to iFi Audio.


Jay Garrett's avatar

Jay Garrett

StereoNET UK’s Editor and Bass playing gadget junkie. He’s captained the good ship GadgetyNews for over a decade, making low jargon high tech a very handy thing. His passion for gadgets and Hi-Fi is second only to being a touring musician.

Get the latest.

Sign up to discover the best news and reviews from StereoNET UK in our FREE Newsletter.

Posted in: Hi-Fi Industry
Tags: ifi audio  armour home