Undoubtedly bolstered by the Fidelio headphones' impressive come-back, Philips is looking to corner the fitness audio market with its new Philips Go Sports series of earphones.

During today's presentation, the company stated that almost two-thirds of active sports enthusiasts (and over 90 percent of 16-24 year-olds) use headphones while exercising. So, it's no great surprise that Philips has unveiled a dedicated range of fitness headphones dubbed Go Sports, focusing on a sporty fit, durability, great sound and new safety and hygiene features.

The Philips Go Sports range is introduced with four products, but we're told to expect ten-or-more models by the year's end. The initial rollout includes the A7306 flagship true wireless earbuds, A6606 wireless neckband bone conduction headphones, A4216 on-ear wireless headphones and the wireless in-ear A3206. All feature USB-C fast-charging, Bluetooth 5.0 and dust, sweat and waterproofing.

Philips A7306 Sports Earbuds with Heart Monitoring

The new flagship Philips A7306 true wireless earbuds boast 9mm drivers, heart rate monitoring and UV cleaning in its gym bag of features. Drop the sweaty post-workout buds into their case, and they will be cleansed using ultra-violet rays in just 20 seconds. Shame the rest of your gym kit won't fit in there too, huh?

Keeping them in your ears is a choice of three different coloured wing-tips and three detachable ear-hooks. The Philips A7306 have an IP57 rating - so, as well as dust-proofing, the buds can survive a 30 minute submersion in water up to a metre deep. Tap the buds for playback and call-handling and the two mics should ensure clear calls. Tap the buds once to activate awareness mode to hear more of your surroundings.

The sporty earbuds have up to six hours battery stamina with an extra 18 hours in the charging case. Thanks to fast charge, you can expect an hour of playback from a 15-minute top-up.

The A7036's built-in heart rate monitor is said to be compatible with most of the popular fitness apps for those tracking their progress or shaming others via social media updates.

Finally, the A7306 supports Google Assistant and Apple Siri. Of course, they're also compatible with Philips dedicated headphones app.

Philips A6606 Bone Conduction Earphones

If you've never tried bone conduction headphones before, they take a little getting used to. But, the bonus here is that, unlike traditional headphones, they allow you to be fully aware of your surrounding while also enjoying music at a decent volume without annoying anyone else. The A6606 wireless model sends sound vibrations to the ear via your cheekbones.

Additionally, the A6606 have been designed to fit perfectly under a cycle helmet. Philips has even included rear-facing, high visibility LED lights that can be controlled via the Philips Headphones App.

The lightweight, Titanium reinforced neckband helps keep things in place while the A6606's IP67 rating will see it shrug off water, sweat and dust. Two mics enable hands-free calling, and you get a carry pouch for when you're not using the earphones.

Battery life should last nine hours of playtime from a single charge, 15 minutes of charging gets you one-hour playback, and a full charge takes just two hours.

Philips A4216 On-Ear Sports Headphones

Those preferring a headband and larger drivers, the Philips A4216 sports 40mm drivers and passive noise cancellation. Furthermore, the A4216 are equipped with a special cooling gel in the memory foam inserts to protect you from sweaty lobes. Thankfully, the earpads are also covered in removable and washable fabric sleeves for additional hygiene.

Boasting 35-hours of playtime and a quick charge feature that hands you two hours after 15 minutes of charging, the A4216 will always be ready to workout even in the rain thanks to their IP55 rating.

Rounding things up is a built-in microphone with echo cancellation for clear calls and that the A4216 fold inwards, so they take up less space in your gym bag.

Philips A3206 Wireless Earphones

The Philips A3206 is loaded with 13.6 neodymium drivers and rocks an IP57 sweat, dust and waterproof rating. The earphones are connected by a Kevlar-reinforced reflective cable which should help night joggers be seen.

Three interchangeable wing-tips and a trio of ear-hooks should ensure a perfect fit, while the three buttons on the remote control make navigation a cinch. Finally, Google Assistant and Siri voice assistants are supported.

All models will be available from April 2021 in black. This is fresh-off-the-press so we're still waiting for confirmed UK pricing.

Visit Philips for more information