Exclusive MQA Live Sets from SEED Ensemble and Theon Cross - The Master Sessions

The Master Sessions is a series of live concerts, streamed in real-time using MQA sound, to over 100 audio retailers around the world through Bluesound's premium hi-res audio players.

This collaboration of music and tech world experts aims to promote artists, helping them reach a wider audience, as well as harnessing the power of pioneering audio technology to create improved listening experiences.

The Master Sessions will see two British acts, selected by Arts Council England-funded organisations Jazz re:freshed and British Underground, perform live sets. Their gigs will be streamed in real-time in MQA audio (MQA Live by any other name), direct from the studio to listeners in Bluesound's dealer networks across the UK, Europe, and North America.

Central to the campaign is a brace of live events, one UK-based, the other to be held in the United States during the annual SXSW festival. On 5 February 2020, Mercury Prize nominees SEED Ensemble (above) will perform live at London's British Grove Studios, and on 19 March 2020, rising star Theon Cross (below) will play live at Orb Recording Studios in Austin, Texas.

Music fans will be invited to visit a local Bluesound dealership to experience the concerts, streamed in real-time on a Bluesound powered sound system and in MQA studio-quality audio.

Jazz re:freshed co-founder and co-chief executive, Justin McKenzie told StereoNET:

As accomplished live musicians, the idea that high-resolution audio technologies like Bluesound and MQA can offer a studio experience at home was something both SEED Ensemble and Theon Cross were keen to support. They believe, as we do, that technologies like these bring artists closer to their fans by literally delivering the sound of the studio.

The London performance will be supported by an invitation-only panel discussion, themed around music and tech and featuring McKenzie.

The Master Sessions team will work closely with Bluesound's UK, EU, US and Canadian dealer networks to help support and promote the public listening sessions.

To mark the campaign launch, a dedicated microsite TheMasterSessions.com has been published with full details on the participants and activities.