Lee has a proven track record of serving customers throughout his career; beginning with sales and marketing leadership roles while representing top tier brands at Procter & Gamble and Johnson & Johnson. However, more recently, his experience is rooted in the consumer electronics industry. Most notably, Lee was President & CEO of Samsung Electronics North America as well as Global Chief Marketing Officer of Samsung Electronics.

Bowers & Wilkins Co-Executive Chairman & current CEO Gideon Yu said via a press release:

I am extremely excited for Greg to join Bowers & Wilkins as our new CEO and lead the company forward in our next phase of growth. Greg has extensive leadership experience in consumer electronics, a deep knowledge of brand building, and a passion for our products. Bowers & Wilkins is in great hands with Greg, and I could not be more energised about our future.

Gregory Lee added:

I am honoured and excited to join the leadership team at Bowers & Wilkins, a brand that is known for its rich history of quality, design and technology innovations. I'm looking forward to partnering with our dedicated audio customer base to assert Bowers & Wilkins' continued commitment to performance audio technology. The audio/video category is growing rapidly within the broader consumer electronics industry. Bowers & Wilkins is well positioned to capture that growth by extending the reach of the brand with consumers in today's global marketplace.

All of us at StereoNET wants to wish Gregory all the best in his new position and look forward to seeing Bowers & Wilkins continue to flourish.

For more information, head on over to Bowers & Wilkins.