ATLAS CABLES APPOINTS MIAN AUDIO FOR UK SALES

For those of you who are unaware, Scottish-based Atlas Cables manufactures a wide range of cables from budget to high-end Hi-Fi. Additionally, they have products for the custom installation market.  

Even though the UK market makes up around 20% of Atlas’s total global turnover, there is still significant potential for growth. Enter MIAN Audio Distribution as Atlas hits the market with new and recently launched products including the flagship Asimi Luxe and the entry-level Element Integra 2018.

Atlas’ International Sales Manager Martin McCue told StereoNET:

“We are delighted to announce the appointment of MIAN Audio Distribution as sales agents for Atlas Cables in the UK. This appointment will ensure additional support to our growing network of retailers, which will result in our customers receiving an even greater level of personal service”.

Andy More from MIAN Audio Distribution added:

“The team at MIAN Audio Distribution always has respected Atlas Cables engineering and scientific approach to cable design and in-house manufacturing.  We will aim to set new standards in customer support while increasing Atlas’s market share. By combining our excellent trade relationships with enhanced product training and the award-winning products that Atlas manufacture, I am very positive that the brand will continue to expand its presence within UK AV retailers”.

The new MIAN/Atlas partnership happens at a time when the cable company is launching groundbreaking new products across its range. The flagship Asimi Luxe, (SRP of £6,600 per meter), launched at the High-End show in Munich. Also, at the more affordable end of the market, the release of the new Element Integra interconnect, and Equator 2.0 speaker cable are sure to make waves.

For more information, head on over to Atlas Cables.